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PRICESPIDER

Bringing together ecom leaders.

OUR CLIENT

PriceSpider combines digital shelf management with shoppable media allowing brands to take full control of the buyer journey. They have over 20 years of experience with the best data scraping solution in the industry so brands can sell more products and grow market share.

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THE CHALLENGE

PriceSpider were keen to position themselves as market leaders whilst also driving brand awareness amongst a select group of CPG brands and disruptors. This is particularly challenging in relatively new markets where brand awareness is low. PriceSpider needed to form relationships with key senior decision makers for long-term pipeline, and secure a number of high quality meetings. The old demand gen tactics weren’t going to cut it.

THE SOLUTION

We created a set of VIP roundtables in relaxed environments focussed around eliciting intriguing conversation and bringing together a range of ecommerce leaders. From exec meetings to amazing food and drinks at the most luxurious venues, PriceSpider were able to situate themselves at the centre of their core ICP. 

We used a dual strategy of leveraging our extensive ecommerce network and a strategic outbound strategy to drive registrations for the roundtables helping to initiate the start of a community build. On top of this, there was a strong snowball effect whereby once we had certain sign ups and interest, people were keen to bring along close colleagues and other experts keeping the momentum going. 

The roundtables focused on key themes top-of-mind for industry leaders, including organisational structure and ecom incrementality. Not only did this help position PriceSpider as thought leaders in a broader context, but it also offered them direct input from their target audience on how they’re thinking about their priorities.

The results:

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attendees
£0K+
pipeline
0x
opportunities generated

OUTCOME 

26 attendees across London and Chicago and some great feedback from attendees. By hosting it in a laid back setting, attendees were happier to share their experiences and perspectives resulting in greater discussions. This also helped PriceSpider drive some of the conversations getting facetime with great brands setting up potential future opportunities for revenue generation. 

The revenue generated? It’s too early for any closed deals but within a month of the roundtables, PriceSpider have $100k+ pipeline and 3x opportunities influenced or generated from facetime gained during these roundtables with the potential for longer term revenue generation.

MORE WORK

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