Skip to content

RETAIL INSIGHT

Generating $8.7m (TCV) potential pipeline at Groceryshop.

EVENT

Helping Retail Insight generate 46 meetings worth a potential $8.7m (TCV) in pipeline at Groceryshop Vegas.

Groceryshop

SITUATION

Retail Insight attended Groceryshop (US) for the first time in September. It was a marquee event and with most of the leadership team attending, it was key their time was well spent.

Outside of brand awareness, the barometer of success was the number and quality of meetings through the show.

SOLUTION

We created the Retail Rethink programme which focused on bringing the best minds in grocery retail together across a number of activities; from top-to-top meetings, to wine pairing events and cocktails at our cabana.

We used a dual strategy of both de-risking in advance by booking meetings, dinners, happy hours, as well as being super agile on the show floor to generate ad-hoc meetings and engagement.

The results:

0
meetings
0
OPPORTUNITIES
$0
potential TVC

WHAT OUR CLIENTS SAY

“The guys at Medium are creative and relentless. Their pursuit of our targets has been professional, slick and innovative, and the end result is some 60+ meetings worth in excess of £6m in pipeline revenue”

Dave Howard
Head of Marketing, Retail Insight

MORE WORK

NRF
Data Technology_Project
Retail Insight

Let’s discuss your strategy.