Track & Field:
A Future-Focused Field Marketing Playbook
Drive Demand a little Differently in 2024
Track & Field
Long seen as the dark art of marketing, field is soon becoming the MVP of most modern marketing teams.
But when we say field, we don’t just mean the old definition of “the events guys”. A modern field team is the glue between commercial aspiration and marketing reality, delivering the ROI and growth that boards have come to expect.
TRACK & FIELD PLAYBOOK
A FUTURE-FOCUSED FIELD MARKETING PLAYBOOK
Frankly, good field marketing is tough. It needs to be strategic, nimble and completely trackable.
Our playbook provides practical steps to building and scaling the foundations required for a successful and attributable demand generation machine.
- Building your strategy
- Setting targets and KPIs
- Defining your ICP
- Aligning your value prop to personas
- Creating captivating content for a modern buyer
- Creating and contributing to communities
- Full-funnel tracking and optimisation