MARKETING STRATEGY & EXECUTION

Marketing Account Director

Location:

Remote - US

Hours:

Full time

Job Brief

Medium has a fantastic opportunity for a Marketing Account Director to join an exciting and fast growing agency. You will be working with individuals who are respected in the retail tech landscape, helping to build, manage and grow the accounts. The successful candidate will have total ownership and management of a number of strategic accounts - taking projects from inception through to execution (planning, coordinating across teams, managing budgets and reporting on success) and nurturing the client relationships. Medium has a great culture - providing a lot of autonomy and opportunity to grow, with a lot of fun thrown in.               

We are looking for an individual who has a great aptitude for building and maintaining customer relationships. The ultimate goal is to ensure campaigns are successful, to encourage customer retention and facilitate further business growth. The individual should have strong experience in field marketing, demand generation and ABM. We are also looking for someone who has managed B2B content programs. It is imperative that the candidate has a proven track record of delivering strong campaign performance, with the ability to implement tracking and provide reporting.

Responsibilities

  • Serve as the primary point of contact for customers within your portfolio

  • Proactively consult customers on their needs and develop a solid understanding of their business, processes and competitive landscape

  • Develop short and long term strategy for customers

  • Develop and run a content plan

  • Manage day-to-day activities to ensure work stays on track and is delivered successfully, including briefings to relevant teams

  • Setup of campaigns and tracking to ensure performance is monitored

  • Manage the evaluation process against KPIs and pivot where required

  • Manage QBR process and seek new opportunities

  • Resolve issues and maintain and strengthen customer trust

  • Work alongside team members to develop strategic recommendations and tactics for clients; regularly identify and present new ideas to customers

  • Support with new business opportunities

  • Flag availability or need for additional resource to management

  • Manage internal status of jobs and due dates, advise senior team members of developments

Requirements (Essential)

  • 5+ years' experience at Account Manager/Junior Account Director/Account Director level (or similar position), with experience in field marketing, demand generation and ABM

  • B2B SaaS Marketing experience

  • Demonstrable experience in meeting/exceeding customer requirements (results driven)

  • Solid experience in; managing budgets, reporting, presenting, total ownership of accounts, project management

  • Knowledge of performance evaluation techniques and metrics

  • Experience with CRM tools

  • Excellent communication and interpersonal skills, fostering long-term relationships

  • Outstanding organisational and project management skills

  • Experience in stakeholder management

Requirements (Preferable)

  • Experience in the Retail Tech space

  • Experience with LinkedIn Sales Nav, Google Ads, Google sheets, Excel

  • Experience with tools such as; HubSpot (working in system), Apollo etc

  • Line manager experience of junior members

  • Experience working with sales teams - bridging the gap between sales and marketing with a shared priority of lead generation

Benefits

  • Competitive salary
  • 20 days holiday per year plus national bank holidays
  • Flexible working policy
  • External training and accreditation actively encouraged and funded where appropriate

About Medium

Medium is a full-service Marketing Agency - specialising in the retail-tech vertical. In an age of digital apathy, we help our clients engage key targets and customers through world-class creative, with a focus on thought leadership, community building and hyper-personalisation. We pride ourselves on operating a fail-fast and dynamic culture that is collaborative and fun.

Please complete the form below with your contact details, and upload your CV.

There is space for you to include a covering letter which should detail a bit about you and why you think you should be considered for the role, along with any other points that might support your application.